MWP 3 Precis 3) Courting Customers: Assessing Consumer Racial Profiling and Other Marketplace Discrimination

  In her article, "shopping while Black" (SWB) (Gabbidon 2003) the article begins with terminology used in popular press and literature. CRP (consumer racial profiling) as defined as a different type of treatment of consumers in the marketplace based on ethnicity/race which constitutes denial of or other degradation of products or services that are offered to the consumer. There is an analysis done of 81 federal court decisions involving customers' allegations of discrimination. The author discovered three elements that served to summarize accounts of marketplace discrimination against people of color: 1) An element of criminal suspicion based on discriminatory behavior (present or absent) 2.) Types of discrimination, subtle or overt. 3.)How there service experience was based on discriminatory behavior (degradation or denial).

Harris, Anne-Marie G. “Courting Customers: Assessing Consumer Racial Profiling and Other Marketplace Discrimination.” Journal of Public Policy & Marketing, Vol. 24. No. 1, Dimensions of Marketing’s Relationship to Society (Spring, 2008), pp. 163-171