MWP3 Precis 1) Target Marketing of Tobacco and Alcohol- Related Products to Ethnic Minority Groups in United States

 

       

     

       In his article, Target Marketing: "good Business" or Racism? David Moore explains whether increased consumption of alcohol and tobacco products by black and Hispanics is a function of target marketing campaigns aimed at these minority groups by marketers which contributes to the perception of racism. A description of tobacco and alcohol consumption rates among these two groups compared to that of Anglo Saxons. The study examines primary marketing strategies of targeting alcohol and tobacco products to minority consumers. A debate is presented whether these practices and strategies are driven by racism or for the pursuit of money. The study assesses and leaves the door open for changes in the future but further research is required.

Moore, David J. “Target Marketing of Tobacco and Alcohol- Related Products to Ethnic Minority Groups in the United States” Ethnicity & Disease- Vol. 6, Winter/Spring 1996