MWP Freewriting 4

   In this article research is conducted in the U.S, Canada, and France. Its is based upon consumer racism of purchasing minority business's products vs buying products of that country's dominant race. In the U.S it is Caucasian American vs Hispanic and African Americans. In Canada it is English Canadians vs French Canadians. In France it is French Caucasian vs Moroccan, Algerian and Northern African immigrants. They give an example where a girl named Carolina a Caucasian has to do grocery shopping. She lives in an area in which there are three grocery stores to choose from. Grocery store A is owned by Pete a Vietnam veteran and Caucasian. Grocery store B is owned by a Mexican American immigrant Jose. Grocery store C is owned by a French immigrant Franco-Pierre. She chooses Pete's store because she is more readily identified ethnically because Pete is white. They also give a counter example where a Mexican immigrant is more likely to patronize a Hispanic/Latino business vs a Caucasian owned business. Several experiments, surveys, and a consumer racism measurement instrument is developed and validated.

From article: "Intuitively, ethnocentrism (Shimp and Sharma 1987), patriotism (Bilkey and Nes 1982, and animosity (Morris 1998), all combined with certain product-country image or country of origin effect (Heslop 1993), might explain Caroline's choice to walk over to Pete's shop to get milk.

From article: At the sub national level, the concept of CR has been postulated as an alternative explanation of animosity-like phenomena (Ouellet 2005).